Figure 28 Three ways of telling the story of French wine and terroir using Greimas’s model and according to the viewpoints of three of its protagonists. Top, AOC winemakers attempt to protect French heritage from the onslaught of the new-world winemaking through a rule-based definition of terroir; bottom left, natural winemakers oppose a rule-based definition of terroir in order to let nature take back control; bottom right, new-world winemakers oppose a rule-based definition of terroir to please the consumer - MédiHAL Accéder directement au contenu
Image (Dessin) Année : 2021

Figure 28 Three ways of telling the story of French wine and terroir using Greimas’s model and according to the viewpoints of three of its protagonists. Top, AOC winemakers attempt to protect French heritage from the onslaught of the new-world winemaking through a rule-based definition of terroir; bottom left, natural winemakers oppose a rule-based definition of terroir in order to let nature take back control; bottom right, new-world winemakers oppose a rule-based definition of terroir to please the consumer

Mots clés

Dates et versions

hal-03227329 , version 1 (17-05-2021)

Licence

Paternité - Partage selon les Conditions Initiales

Identifiants

  • HAL Id : hal-03227329 , version 1

Citer

Tommaso Venturini, Anders Kristian Munk. Figure 28 Three ways of telling the story of French wine and terroir using Greimas’s model and according to the viewpoints of three of its protagonists. Top, AOC winemakers attempt to protect French heritage from the onslaught of the new-world winemaking through a rule-based definition of terroir; bottom left, natural winemakers oppose a rule-based definition of terroir in order to let nature take back control; bottom right, new-world winemakers oppose a rule-based definition of terroir to please the consumer. Drawing. France. 2021. ⟨hal-03227329⟩
37 Consultations
27 Téléchargements

Partager

Gmail Facebook X LinkedIn More